Back

DriveHer: Ab Ladkiyon Ka Zamana

Turning everyday commutes into safe, reliable experiences

Product Design

UX Strategy

User Flow

UI Design

Prototyping

The Initiative & the Client

Women using ride-hailing apps in India often face concerns around safety, comfort, and control during their daily commute. Current platforms fall short in addressing

these needs, making the experience feel unreliable and anxiety inducing

especially during late hours or solo travel.

Recognizing the gap in gender-inclusive transportation, the Government of Delhi identified 18,000+ women drivers ready to serve. This initiative empowers women through employment and promotes safer travel for female passengers.

Women using ride-hailing apps in India often face concerns around safety, comfort, and control during their daily commute. Current platforms fall short in addressing

these needs, making the experience feel unreliable and anxiety inducing

especially during late hours or solo travel.

Recognizing the gap in gender-inclusive transportation, the Government of Delhi identified 18,000+ women drivers ready to serve. This initiative empowers women through employment and promotes safer travel for female passengers.

Reliable Mobility

From User Questions to Travel Trust

Conversations

User Discussions

Motivators

User Behavioural Triggers

Focus

Solution Prioritization Matrix

Core: Ride Scheduling Options, live safety features

Differentiator: Preferred driver, subscription rides, verified school pickup.

Delighters: Gamified feedback, driver thank-you notes, community rides.

Journey

User Task Flow

Optimising user experience

Splash & User Screens

Sign Up

The sign-up flow is built for quick access while maintaining a strong emphasis on security and trust. Users can register with their phone number or email, followed by registering your identity.

Accessibility

Accessibility settings are offered upfront, allowing users to enable voice instructions, or opt for high-contrast mode. The layout is inclusive, ensuring users with varying needs can navigate the app comfortably without friction.

Booking flow

The booking flow is designed to be seamless and intuitive—users can choose ride types (solo or carpool), schedule future rides, and select preferred drivers all within a few taps.

Car Pooling

Visually mapped out with route hierarchy and options to invite friends. Users can see estimated fares, and shared routes, safe spots, promoting transparency and safety.

Reserve

Allows users to book rides in advance with a few taps. Calendar and time-slot integrations make it easy to schedule recurring rides (like daily commutes or school pickups), with visual confirmation and preferred driver selection.